Creativity, technological innovation, design-thinking and circular thinking are the values underlying the design philosophy of infiniti, which has found in the claim Sit Around [Y]our World the synthesis of its essence. With this statement of intent, the brand continues a journey that began in 2008 with the Sit Around The World campaign that summarized its desire to become a vehicle for beauty, inclusion and diversity. Sit Around The World was a journey around the world that touched cities such as Milan, London, Paris, New York, Tokyo, and Cape Town, thanks to which the company collected, through its furniture, stimuli and reflections with which to enrich its design. A project that, in 2024, resumed its home course to address, with new eyes, the worlds that each of us inhabits, whether physical, emotional or imaginary. Worlds that change from person to person, always unique and always different, but able to give soul to the infiniti furnishing collection.